HOW GOLF COURSES SHOULD MARKET TO MILLENNIALS


INVEST IN HARDWARE

In my post, I mentioned hardware a couple of times because keeping millennials connected remains paramount. They can’t create UGC with a dead phone battery, can they? I know nothing about Gimme Charge, nor do I have any affiliation with them whatsoever, but $50 to make all your electric carts phone charger friendly seems like a cheap price to pay. Another $20 to put in a smart phone holder/mount, and you can retrofit your cart fleet for less than $100 per cart. Just showing that you’re tech-friendly will go a LONG way in winning over the millennial mind.

Virtual Reality (VR) isn’t just for elite athletes anymore. Now that it’s gone mainstream, VR training could provide a huge bump in interest at a relativity low cost. Pitching mental training, hand/eye coordination, and practice rounds through the VR platform will, at the very least, earn you some buzz with local publications.

Want to go next level? Send out each foursome with a dedicated drone pilot that will film the entire round and do flyovers of the longest drives, closest to pins, best shots, worst shots, whatever. Clearly, this package would require a premium price tag, but as I’ll discuss in Step 3, millennials are willing to pay for the experience.

HOW GOLF COURSES SHOULD MARKET TO MILLENNIALS

Thanks Youtech and Associates for keeping us in mind.

                                                                       - Gimme Charge team